|Movie||Predicted Gross (m)||Change|
|1. The Devil Inside||20.0||$8,753 PTA|
|2. Mission: Impossible - Ghost Protocol||18.0||-38.8%|
|3. Sherlock Holmes: A Game of Shadows||12.0||-42.5%|
|4. The Girl with the Dragon Tattoo||11.0||-25.8%|
|5. Alvin and the Chipmunks: Chipwrecked||10.0||-38.9%|
|6. War Horse||9.0||-37.6%|
|7. We Bought a Zoo||9.0||-32.0%|
|8. The Adventure of Tintin||8.0||-30.0%|
|9. Tinker, Tailor, Soldier, Spy||4.0||$4,944 PTA|
|10. New Year's Eve||3.0||-52.6%|
The signs are excellent for The Devil Inside everywhere one looks: Major Theater Chain's tracking came in way higher than ReelSource's, $17m vs. $5m; it has averaged 40,000 tweets a day this week; the unaided awareness is at 10% overall, which is very positive in itself and blows all other January releases away (albeit those films will see their numbers improve as we move closer); and for the actual sales figure, the film was leading Fandango's hottest tickets list with 31% on Thursday noon, over existing strong online sellers such as Mission: Impossible 4, Sherlock Holmes 2, The Girl with the Dragon Tattoo, and War Horse. Even with a relatively smaller theater count of 2,285, $20m looks quite possible for it.
Despite being consistently shunned by critics awards (still a mystery given how well it is reviewed by the critics) and industry guilds so far, Tinker Tailor Soldier Spy has produced one of the best runs of the year for films in limited release, grossing $4.5m in 4 weeks while not in more than 57 theaters. The question now is if it can hold up its PTA with this aggressive expansion. $5K average would be a reasonable goal for the film.