Comments on Box Office Follower: Weekend Box Office Predictions (Jan 6 - 8): The De...

Thanks! For both the explanation and your site! ;)...

2012-01-11T10:18:30.967-08:00

Thanks! For both the explanation and your site! ;)
Greetings from spain.

Hi, thanks for visiting the site. MTC stands for M...

2012-01-08T11:47:12.650-08:00

Hi, thanks for visiting the site. MTC stands for Major Theater Chain, and RS for ReelSource, and they are two of the main tracking services that release their weekend projections for the openers based on their survey result. Unfortunately they don't have a site where all the historical numbers are kept, so you would have to visit forums such as one from worldofkj.com or boxofficetheory.com to check on the thread where such data is maintained.

The MTC/RS "rule" refers to the phenomenon observed over time where if MTC number is significantly lower than RS', the actual weekend figure will end up being even lower than MTC's, and if MTC number came in significantly higher than RS', the actual weekend figure will end up being even stronger than MTC's. It's a totally random observation, but has been remarkably accurate.

I see all the time references to "MTC" a...

2012-01-08T08:20:37.962-08:00

I see all the time references to "MTC" and "RS" and "The rule". To what those stand for? I'm new at all this and I recognice BO, BOM... and others. But not those two. Thanks!

Great analysis as usual. I pretty much agree on a...

2012-01-06T10:05:25.150-08:00

Great analysis as usual. I pretty much agree on all points. I wouldn't even be too shocked to see TDI hit $24-25m, but that's based more on past January horror performances and I doubt the market is strong enough in a post-holiday climate to get it that high. My $22m could even be a little optimistic, but the marketing campaign has been solid and I've heard some chatter about the trailer several times over the holiday season.